Accessories and Grooming Products for Pets
Nathalie Knauf, the founder, has never been able to look away when an animal was in need.
For years, she has traveled the world rescuing abused or abandoned dogs, giving them a second chance—and above all—a true family. Today, about fifteen of them share her life: a joyful tribe made up mostly of Pomeranians, but also other breeds, all united by the same destiny—having been adopted and cherished by Nathalie. From this passion came an idea, almost an obvious one: to create a brand dedicated to dogs’ well-being, a brand infused with the love and care Nathalie gives to each of them.
In 2022, in Cannes, she founded Pom d’Azur, a premium line of products for pets, designed to care for them as true members of the family. Guided by this philosophy, Pom d’Azur continues to grow. After a first pop-up store in Paris Beaugrenelle, the brand opened its second location on July 15 in the South of France, at Cap 3000, where it will remain for six months—perhaps longer. Nathalie and her team, designer Amelle Grandin and Michel Caramel, who helped her build this project, are there to welcome all dog lovers to share advice, passion, and discoveries.
“Animals ask for nothing but love and respect. Saving them is a reminder to the world that they matter just as much as we do.”
